Welcome Louisville Public Media

hat tip to LEO's General Sense of Outrage.

Today Public Radio Partnership, which owns three public radio stations (WUOL, WFPL, and WFPK FM), announced its new name to emphasize its new direction. It is now officially, Louisville Public Media.

According to Executive Director Donovan Reynolds, LPM will expand its programming to include "new technologies." So basically the slumbering folks in the radio business have found out that people under 35 get their news online. Congratulations!

“The public radio audience is looking for new kinds of information, new tools and services, and new ways to get things done,” said Reynolds. “We see this as an opportunity to become even more relevant to our community through intelligent risk-taking and experimentation.”

I say the more (quality) voices in the Derby City the merrier.